Hamdard Foods, the makers of the iconic RoohAfza is a name to reckon, with a history spanning over 120 years. The company has launched three new ready-to-drink (RTD) beverages this summer, to satiate the needs of those who are always on the move.<\/p>
The three new beverages include Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani.<\/p>\n\n\n\n\n
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Manufactured at Hamdard\u2019s state-of-the-art aseptic packaging facility in Aurangabad, these new beverages reinforce the brand\u2019s commitment to high quality, great taste, and consumer well-being.<\/p>
Hamid Ahmed, CEO of Hamdard Foods India<\/span>, said: Whether it\u2019s replenishing electrolytes, enjoying delicious milkshake flavours, or staying hydrated with coconut water, these new launches reflect our commitment to innovation and quality.<\/em><\/p>\n\n\n\n\n\n\n\n\n\n We believe these beverages will offer a refreshing and wholesome experience for consumers across all age groups<\/em>.\u201d<\/p> In recent years, Hamdard has expanded its portfolio with the introduction of new products, including Milkshakes, Lassi, Fruit Juices, Glucose, RoohAfza Lite (No Added Sugar) variants, Coconut Water, and Glucose Beverages.<\/p> Hamdard has also entered the food category by launching a range of spices (Hamdard Khaalis), Saffron, Hing, edible oils (Olive Pomace Oil, Kachi Ghani Mustard Oil), Honey, Soya Chunks, Vermicelli, and more.<\/p>\n\n\n\n\n\n\n\n\n\n Editor\u2019s Note<\/p> The health beverages market in India is estimated to be INR 82,000 Cr (USD 10 Bn) and is expected to treble by 2030.<\/p> The RTD market for health beverages is significantly smaller at INR INR 500 cr (USD 16 Mn) but is fast growing with reputed players such as Hamdard entering the market.<\/p>\n\n\n\n\n\n\n\n\n\n Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani are available across India at general and modern retail stores, online e-commerce portals, and on the company\u2019s D2C platform.<\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[10],"tags":[14],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","tag-fmcg-food"],"uagb_featured_image_src":{"full":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png",749,375,false],"thumbnail":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1-150x150.png",150,150,true],"medium":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1-300x150.png",300,150,true],"medium_large":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png",749,375,false],"large":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png",749,375,false],"1536x1536":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png",749,375,false],"2048x2048":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png",749,375,false]},"uagb_author_info":{"display_name":"san","author_link":"https:\/\/elixirretail360.com\/blog\/author\/san\/"},"uagb_comment_info":0,"uagb_excerpt":null,"jetpack_featured_media_url":"https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/05\/fmcg1.png","_links":{"self":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":6,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cWe are thrilled to expand our beverage portfolio with products that align with the needs of today\u2019s consumers.<\/em><\/p>