Global giant and makers of sweet candy and chocolates, Perfetti Van Melle has launched an exclusive chocolate to delights its young and young at heart consumers.<\/p>
Alpenliebe Juzt Jelly, the iconic brand from the house of Perfetti Van Melle has introduced India\u2019s first-ever heart-shaped, dual-layer jelly,<\/span> crafted to deliver a unique sensory journey at an affordable price of INR 2.<\/p>\n\n\n\n\n Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.<\/p>\n\n\n\n\n Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India<\/span> <\/em>said, \u201cThe jelly market in India is constantly evolving as consumers seek new experiences. With Alpenliebe Juzt Jelly Heart, we\u2019re pushing the boundaries of creativity and delivering a product that combines a playful shape with a distinctive texture.<\/em><\/p> Priced at just INR 2, it\u2019s a delightful experience for consumers looking for quality and value in their confectionery choices.<\/em><\/p> We are excited to introduce this premium offering that gives a dual-layer, soft, foamy, and chewy experience to the consumers.\u201d<\/em><\/p>\n\n\n\n\n\n\n\n\n\n This innovative jelly features two distinct layers\u2014a soft-foamy layer and a jelly layer, leading to a soft & chewy experience\u2014creating a delightful combination that enhances the overall consumption experience. <\/p> Alpenliebe Juzt Jelly continues to lead innovation in the jelly segment, delivering a delightful blend of fun, flavor, and texture in every bite for an elevated confectionery experience. <\/p>\n\n\n\n\n\n\n\n\n\n Editor\u2019s Note<\/p> In 2023, the confectionary market in India was valued at INR 35,900 Cr (USD 4 Bn) and is expected to grow at a CAGR of 5.39% until 2032.<\/p> Variants of the confectionary market include chocolates, sugar confectionary, cookies, crackers, etc.<\/p> Some of the key market drivers for this category include expansion of distribution channels, innovation and product development, rising demand from Tier 2\/3 towns, marketing and promotional activities by Brands, higher disposable incomes and a tendency to lean towards packaged \/ branded products versus locally produced ones.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[10],"tags":[14],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","tag-fmcg-food"],"jetpack_featured_media_url":"https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/fmcg-food8.png","_links":{"self":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":3,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":309,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions\/309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}