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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.<\/p>\n\n\n\n\n
The company has crossed INR 100 Cr in revenues during FY 2022-23 and has posted a net profit as well<\/p>
For FY 23, Snitch reported INR 106.6 Cr in revenues with a net profit of INR 4.4 Cr.<\/p>
Snitch sells a range of men\u2019s apparels, including shirts, jackets, hoodies, co-ords, sweaters, innerwear, among others.<\/p>\n\n\n\n\n\n\n\n\n\n
Founded in 2018, the brand wanted to disrupt the menswear market with stylish and affordable clothing which is stylish and fashionable.<\/p>
The initial focus was creating a brand resonating with young professionals seeking trendy yet sophisticated attire.<\/p>
In 2023, Bollywood actor Vicky Kaushal became the brand ambassador, bringing significant visibility and credibility to Snitch. The partnership included exclusive collections and promotional campaigns, which resonated with the target audience. <\/p>\n\n\n\n\n\n\n\n\n\n
Editor\u2019s Note<\/p>
Snitch has raised INR 115 Cr (USD 13.5 Mn) till date over 2 rounds from marquee investors. The company was valued at INR 500 Cr (USD 62 Mn) in Dec. \u201823.<\/p>
The opportunity with investments for offline brands like Snitch is a quick go-to market access with new stores across key markets. However, this is also where most brands fail.<\/p>
Massive expansion comes with challenges such as understanding local preferences of materials and fabrics used, colours, fashion designs, etc.<\/p>\n\n\n\n\n\n\n\n\n\n
Availability of high quality real estate comes at a cost and start-up manage to get these locations as they are loaded with funds. However, to sustain the footfalls for more than 4 seasons (2 years, roughly) \u2013 that is when the challenge begins.<\/p>
The GenZ and Millenial consumers are not as loyal as their previous generations and therefore, move on to the next new thing. Especially, when there is another start-up which has appeared in the same space.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[11],"tags":[19],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-menswear"],"jetpack_featured_media_url":"https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Menswear8.png","_links":{"self":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":4,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":434,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions\/434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media\/274"}],"wp:attachment":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}