In an unending quest to satiate the needs of their discerning patrons, cafe chains are trying every trick in the book and those which are not. The latest offering comes from Third Wave Coffee, among India\u2019s fastest growing chains.<\/p>
TWC has launched its \u201cSlice of Joy<\/span>\u201d campaign as a celebration of flavour, community and everyday moments made memorable.<\/p>\n\n\n\n\n Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.<\/p>\n\n\n\n\n The \u2018Sip, Sipe, Bite<\/span>\u2019 is a quirky jingle launched across online platforms showcasing the community celebrating the beautiful confluence of signature coffee blends with pizza.<\/p> Over 1,000 barista (brewmasters) came together for this campaign, marking the brand\u2019s bold entry into the category of pizzas which will be available across its 140+ outlets.<\/p> With \u2018Slice of Joy<\/span>,\u2019 we\u2019re inviting customers to experience something new. The \u2018Sip Sip Bite\u2019 jingle isn\u2019t just a song \u2013 it\u2019s a celebration of our baristas, our culture, and this exciting new chapter.<\/em>\u201d<\/p> Ayush Bathwal, Co-founder, Third Wave Coffee<\/span> said, \u201cAt Third Wave Coffee, we\u2019ve always believed in doing things differently \u2013 whether it\u2019s how we brew coffee or build community inside our caf\u00e9s<\/em>.<\/p>\n\n\n\n\n\n\n\n\n\n Across all its cafes, TWC baristas will bring the jingle to life, <\/span>thrice a day, at 1 PM, 4:30 PM, and 7 PM \u2013 adding a dose of fun and surprise to visitors and customers.<\/p> Editor\u2019s Note<\/p> Coffee Shops in India are struggling to make ends meet, literally. With over 5,000 branded cafes across the country, most of them are loss making at the corporate level, while many of them are losing money at the store level.<\/p>\n\n\n\n\n One of the main reasons for this loss-making trend is the high cost of operations, most of which is attributed to rents. While most cafes operate with no more than 3-4 staff, training and retaining them is no easy job either.<\/p> Therefore, several cafe chains are looking to improve their bottom lines by offering food items, which usually drive incremental sales from existing customers.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[12],"tags":[20],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fb","tag-coffee"],"uagb_featured_image_src":{"full":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png",640,286,false],"thumbnail":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4-150x150.png",150,150,true],"medium":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4-300x134.png",300,134,true],"medium_large":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png",640,286,false],"large":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png",640,286,false],"1536x1536":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png",640,286,false],"2048x2048":["https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png",640,286,false]},"uagb_author_info":{"display_name":"san","author_link":"https:\/\/elixirretail360.com\/blog\/author\/san\/"},"uagb_comment_info":0,"uagb_excerpt":null,"jetpack_featured_media_url":"https:\/\/elixirretail360.com\/blog\/wp-content\/uploads\/2025\/06\/Coffee4.png","_links":{"self":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":4,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":443,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/posts\/290\/revisions\/443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media\/292"}],"wp:attachment":[{"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elixirretail360.com\/blog\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}