Global giant and makers of sweet candy and chocolates, Perfetti Van Melle has launched an exclusive chocolate to delights its young and young at heart consumers.
Alpenliebe Juzt Jelly, the iconic brand from the house of Perfetti Van Melle has introduced India’s first-ever heart-shaped, dual-layer jelly, crafted to deliver a unique sensory journey at an affordable price of INR 2.
Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India said, “The jelly market in India is constantly evolving as consumers seek new experiences. With Alpenliebe Juzt Jelly Heart, we’re pushing the boundaries of creativity and delivering a product that combines a playful shape with a distinctive texture.
Priced at just INR 2, it’s a delightful experience for consumers looking for quality and value in their confectionery choices.
We are excited to introduce this premium offering that gives a dual-layer, soft, foamy, and chewy experience to the consumers.”
This innovative jelly features two distinct layers—a soft-foamy layer and a jelly layer, leading to a soft & chewy experience—creating a delightful combination that enhances the overall consumption experience.
Alpenliebe Juzt Jelly continues to lead innovation in the jelly segment, delivering a delightful blend of fun, flavor, and texture in every bite for an elevated confectionery experience.
Editor’s Note
In 2023, the confectionary market in India was valued at INR 35,900 Cr (USD 4 Bn) and is expected to grow at a CAGR of 5.39% until 2032.
Variants of the confectionary market include chocolates, sugar confectionary, cookies, crackers, etc.
Some of the key market drivers for this category include expansion of distribution channels, innovation and product development, rising demand from Tier 2/3 towns, marketing and promotional activities by Brands, higher disposable incomes and a tendency to lean towards packaged / branded products versus locally produced ones.
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